Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

Tuesday, April 28, 2015

Release Day! A Southern Gentleman's Kitchen

Well y'all . . . the day is finally upon us!  My new book, A Southern Gentleman's Kitchen, Adventures in Cooking, Eating, and Living in the New South is finally available!  Order a copy online, or run down to your local bookstore to pick up your copy today!

Damn!  I still can't believe it!  It's been such an incredible journey to this point, and I'm absolutely humbled, grateful, and appreciative of everyone's support.  The book is stunning - and I am so proud to have partnered with the South's most respected, regarded, and long-lasting brands, Southern Living, on this release. 

I'd be honored, and owe you a beer or two, if you'd consider picking up a copy for yourself, family or friends (or all three, haha).  Most importantly - don't forget to leave your feedback online at Amazon, B&N, or the other sellers.  It's really helpful for you to share your opinion with others who might  consider purchasing the book.

Cheers y'all!

Be sure to tune in for all the upcoming press surrounding the launch.

May Southern Living Magazine - featuring two new recipes
April 22 WGN Chicago Lunchbreak
April 29th - The Better Show, national television
April 30th - Nashville News Channel 5 "Talk of the Town" segment
April 30th - 6:30 p.m. official launch and book signing at Parnassus books
May 3rd - Fox & Friends national segment
May 4th - VH1 Big Morning Buzz national segment

Don't forget to check out the video trailer for the book!

Wednesday, April 1, 2015

A Southern Gentleman's Kitchen - PRE-ORDER TODAY

Well gents (and gals) . . .

That day has finally come!  My new book, A Southern Gentleman's Kitchen, Adventures in Cooking, Eating, and Living in the New South is now available for pre-order on Amazon! 

As you know, I've been quite busy putting this lifetime's work together over the past few years - I know, my posts have been slacking - sorry about that.  But that doesn't mean I haven't been busting my tail!

It's been an honor to partner with Southern Living to tell my tales - those of family, friends, tradition, history, and adventure.  My hope is that you will use this book as a template to open your home, set your kitchen table, and share great food with your own friends, family, and yes, strangers.

I believe we can all become better versions of ourselves by spending more time in the kitchen.  It's a place that fosters hospitality, generosity, humility, chivalry, intellectual curiosity, and autonomy.  Cooking a meal from scratch is just as manly as fine tuning a carburetor on a motorcycle.

So come along on the journey with me - from Louisiana to Tennessee to Texas to Florida to the Carolina's.  Together we shall cook, eat, drink, and live gloriously!

Head on over to Amazon and place your order now before the release rush on 4/28.  Follow me on Instagram @MattMooreMusic for behind the scenes on the release, and head on over to for more info on what I'm up to.

It's been an incredible journey since the release of my first book - I'm thankful to all of you for your support and encouragement.  Cheers to making this next one a bigger success - to good food and good gentleman!

Very best regards,

Matt R. Moore

CLICK HERE to check out the book trailer below, produced by Wet Paint.


Today, in addition to being chivalrous, honest, and generous, a Southern gentleman is socially connected, well-traveled, and has an appetite for life. In this part-cookbook and part-guidebook, Matt Moore embraces a fresh perspective on what it means to cook, eat, and live as a true Southern Gentleman in the 21st century. Moore takes readers on an entertaining walk through the life of a Southern gentleman using recipes for 150 distinctly simple Southern dishes for every meal of the day, plus tales from family and some well-known friends. Gorgeous full-color photography graces this culinary update on authentic Southern cuisine. Featured recipes include everything from Seafood Gumbo and Gameday Venison Chili to desserts like Grilled Georgia Peach Crisp and favorite cocktails like The Brown Derby and NOLA Sazerac.


The son of a cattleman and the grandson of a butcher, Matt Moore is, for all intents and purposes, the quintessential Southern gentleman. With the philosophy of "Work hard, play harder," this Nashville, Tennessee-based musician, husband, traveler, and entrepreneur cooks the way he lives--simply, honestly and with great gusto. This self-taught chef, who invites friends Luke Bryan, NFL standout Jon Stinchcomb, Dave Haywood of Lady Antebellum and more to join him at the stove, is the go to resource for reliable recipes created for the man's-man. His food-writing has garnered critical acclaim by publications such as The Wall Street Journal, The Chicago Tribune, and the New York Times--who named Moore's first book, Have Her Over For Dinner: A Gentleman's Guide to Classic, Simple Meals, as one of the year's best cookbooks. With national television appearances on the likes of The Today Show, Fox & Friends, BetterTV, and WGN under his belt, Moore, with his camera-ready looks and Southern charm, is quickly and unquestionable becoming a favorite mainstay in the world of food personalities. 

Grilled Flank Steak + Coca Cola Marinade

Sitty's Fried Chicken
Pimento Mac & Cheese
Sweet Potato Cupcakes

Friday, June 7, 2013

The BetterTV Show

Looking for great Summer Dishes for Entertaining?  Tune in to The BetterTV Show today - airing live nationwide for some of my favorite dishes and cocktails!

Bistro Skirt Steak Sandwiches

Brown Derby Cocktail + RGB Slaw

Friday, December 3, 2010

Publishing 101

Almost two years ago, I began shopping my proposal for HHOFD to agents and publishers in NYC.  Like most first-time authors, I entered every meeting thinking I had the next bestseller in hand.  Hilarious.  Or, maybe just naive.

After all, wasn't I the only guy who'd ever thought of writing a cookbook to teach the everyday guy that cooking great meals at home wasn't nearly as hard as it looks? 

Nope... In fact, there have been several variations on this very subject.  However, most of my competing titles were written from the standpoint of "cook this, get laid".  Sorry, but that just ain't my style.  I'm also betting that the authors of those books probably aren't as 'busy' as they'd lead you on to believe. 

Sure, women love a man who can cook - In fact that's the very first line in my book.  However, if you are envisioning your entrance into the kitchen as anything similar to Tommy Lee taking the stage w/ Motley Crue during the glory days of hair metal, you will surely be disappointed.  I'm willing to bet that no undergarments are going to be thrown your way while you are yielding tongs and a spatula.

With that said, how is my book different?  I'd like to say that I don't over-promise and under-deliver, i.e. it's REAL.  My book is all about getting back to the basics.  Great meals start with using great ingredients, having a solid game plan (recipe), and also posessing the willingness to get out of your comfort zone (of course, I recommend enjoying a cocktail to take the edge off in the kitchen).  If your planning, effort, meal, and experience actually sparks her interest, well then, you owe me a beer the next time you see me out at your local watering hole (Nashville, Philly, Norfolk, LA, Atlanta in the next 2 weeks).

Reality is that I didn't get any compelling offers from major publishers for my book.  Knowing what I know now, I'm not surprised.  I wasn't a well-known celebrity chef with a television show and a substantial platform.  Major publishers aren't nearly as interested in the grass roots success of authors as they are in the 'home runs'.  But my friends... the tide is changing.

Physical bookstores are closing about as fast as the Titans season is going off the deep end.  The advent of Kindle, the Nook, and the iPad have all demonstrated to the publishing industry that digital is here to stay, if not replace the traditional book world as we know it.  Still want a physical book?  Why not get it on-demand without inventory, staff, or other fixed costs - with instant satisfaction, i.e. Espresso Book Machine.  Basically, the book publishing world is experiencing the same thing the music world experienced in the late 90's/early 2000's with the onslaught of digital downloads.  Publishers can either embrace and adapt to the change (make money), or continue to think that their archaic model will prevail (fail). 

Back to me - Thanks to the support of you - HHOFD is becoming a success.  Is it a NYTimes bestseller?  Not even close.  Am I writing this post while lounging on a beach drinking a fruity cocktail because of my book royalties - nope.  Has it beaten out 95% of the fate of all published books - close.  It's all about busting your ass day in/day out to promote a product that you developed tirelessly, believing that it truly can enhance the lives of others.

So, if you've been following this blog for a long time, I hope that you've found it's content to be valuable and enjoyable.  I enjoy posting free recipes, stories, hints, random musings, etc... and I appreciate you reading/commenting/writing ( 

If you've yet to buy a copy - no worries - keep reading, cooking, drinking, and hanging out with us.  My only hope is that you'll continue to assist our efforts in building this brand by suggesting the book, website, twitter, facebook, etc to your friends, family, celebrities, publishing executives, extra-terrestrials, and billionaire angel investors...

Seriously - if you are looking for a great holiday gift that gives back - pick up a copy via Amazon, Barnes and Noble, or on-the-go through the Apple Bookstore.  Don't forget, the sequel "And for Breakfast" will be due out Spring 2011!